The design focus
AMTH & Co presents a focused selection of travel essentials. The design needed to give those products a clear place in the traveller's journey and make the collection feel coherent across the store.
The storefront work focused on homepage structure, collection navigation, product storytelling, typography and spacing. The aim was to help visitors understand the range and choose a useful route into it.
Key design decisions
Why the structure matters
A small catalogue still needs clear decisions. Journey-based categories give visitors another way to browse besides a product list, while focused product stories explain where an item fits into everyday travel.
The homepage connects the collection, individual product sections, brand story and FAQs. Those elements are designed to support product understanding without depending on exaggerated performance promises.
The design outcome
The visible output is a coordinated Shopify storefront with a product-led homepage, collection routes and a consistent visual presentation.
The case demonstrates storefront design and product presentation. Revenue and conversion changes were not measured.
Design case study. Current storefront inspected 30 October 2026; sales and conversion effects were not measured.
