The design focus
Burford Glow brings skincare, makeup, hair products and beauty accessories into one storefront. The design task was to connect that variety through a recognisable presentation and useful browsing routes.
The Shopify design scope covered page composition, collection discovery, product presentation and the relationship between imagery, typography and shopping actions.
Key design decisions
Why the structure matters
A broad beauty catalogue benefits from more than a single product grid. Collection-led browsing helps visitors choose the part of the range they want to explore, while product showcases provide a more specific next step.
The design combines those routes with a consistent visual treatment, supporting discovery and product understanding across the catalogue.
The design outcome
The visible output is a Shopify beauty storefront with multiple collection entry points, product merchandising, brand content and a mobile shopping presentation.
The case demonstrates store design and visual merchandising. Revenue, ROAS and conversion changes were not measured.
Design case study. Storefront inspected 30 October 2026; commercial performance and product-benefit claims were not measured for this case.
