# AMTH & Co Shopify Redesign

- Link: https://marketingfezzi.com/case-amth/
- Published: 2026-10-30T23:06:02+05:00
- Author: Muhammad Fiaz

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 Shopify design case study

# A product-led Shopify redesign for AMTH & Co

A travel-essentials storefront built around a focused product edit, journey-based
navigation and a consistent visual language.

 [ Discuss a similar project↗ ](https://marketingfezzi.com/contact/?service=shopify#project-enquiry)

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-84526504d2-amth-case-desktop.png)
Current AMTH & Co homepage: product context, The Launch Edit and journey-based navigation.

 The project at a glance

## AMTH & Co

 Project role Shopify storefront design and redesign Project focus Travel essentials·
homepage, collections and product presentation

 [ Visit current website ↗ ](https://amthco.com/)

 Project scope

Shopify storefront design and redesign

 Focus

Travel essentials · homepage, collections and product presentation

## The design focus

AMTH & Co presents a focused selection of travel essentials. The design needed to
give those products a clear place in the traveller's journey and make the collection
feel coherent across the store.

The storefront work focused on homepage structure, collection navigation, product
storytelling, typography and spacing. The aim was to help visitors understand the
range and choose a useful route into it.

## Key design decisions

 Lead with the travel context and the product range, supported by a clear route 
to The Launch Edit. Organise browsing around Travel Comfort, Travel Organization
and Travel Accessories. Pair product presentation with use-case sections, such as
packing, transit and arrival. Apply consistent typography, spacing and a cream, 
gold and soft-blue visual treatment. Carry the same hierarchy through desktop and
mobile layouts.

## Why the structure matters

A small catalogue still needs clear decisions. Journey-based categories give visitors
another way to browse besides a product list, while focused product stories explain
where an item fits into everyday travel.

The homepage connects the collection, individual product sections, brand story and
FAQs. Those elements are designed to support product understanding without depending
on exaggerated performance promises.

## The design outcome

The visible output is a coordinated Shopify storefront with a product-led homepage,
collection routes and a consistent visual presentation.

The case demonstrates storefront design and product presentation. Revenue and conversion
changes were not measured.

Design case study. Current storefront inspected 30 October 2026; sales and conversion
effects were not measured.

 Desktop and mobile

## From collection discovery to a smaller screen.

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-41251b07f8-amth-case-collection.png)
The Launch Edit collection, captured from the live store. The presentation is shown
as design work, not sales evidence.

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-9bce2d70f3-amth-case-mobile.png)
Current mobile storefront.

 [ ← All work ](https://marketingfezzi.com/portfolio/) [ Next: Burford Glow ↗ ](https://marketingfezzi.com/case-burford-glow/)

 Let’s talk about your next step

## Let’s discuss your next project.

Share your business, the work you need and the outcome you want to improve.

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Targeted outreach, better websites and paid advertising. Strategy and delivery led
by Muhammad Fiaz, founder of Marketing Fezzi.

 [ contact@marketingfezzi.com ](https://marketingfezzi.com/case-amth/contact@marketingfezzi.com)

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## Project

![](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-f57f7bf958-b-
favicon.png)

### The design work

![](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-f57f7bf958-b-
favicon.png)

 [ Visit website ↗ ](https://amthco.com/) [ Discuss a similar project ↗ ](https://marketingfezzi.com/contact/?service=web-ecommerce#project-enquiry)