# Burford Glow Shopify Design

- Link: https://marketingfezzi.com/case-burford-glow/
- Published: 2026-10-30T23:06:09+05:00
- Author: Muhammad Fiaz

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 Shopify design case study

# Collection-led Shopify design for Burford Glow

A beauty-store redesign that connects brand presentation, product merchandising 
and collection discovery.

 [ Discuss a similar project↗ ](https://marketingfezzi.com/contact/?service=shopify#project-enquiry)

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-9b7410c0a4-burford-case-desktop.png)
Current Burford Glow homepage: beauty-led imagery and a direct shopping route. The
capture is not product-performance evidence.

 The project at a glance

## Burford Glow

 Project role Shopify storefront design and redesign Project focus Beauty ecommerce·
collection discovery and visual merchandising

 [ Visit current website ↗ ](https://burfordglow.com/)

 Project scope

Shopify storefront design and redesign

 Focus

Beauty ecommerce · collection discovery and visual merchandising

## The design focus

Burford Glow brings skincare, makeup, hair products and beauty accessories into 
one storefront. The design task was to connect that variety through a recognisable
presentation and useful browsing routes.

The Shopify design scope covered page composition, collection discovery, product
presentation and the relationship between imagery, typography and shopping actions.

## Key design decisions

 Use category-led hero content to introduce the store's different product areas.
Create visible routes into skincare, makeup, hair and selected beauty collections.
Support browsing with product showcases and coordinated collection imagery. Connect
the product catalogue with brand-story, FAQ and supporting content sections. Keep
product cards, navigation and shopping actions understandable on mobile.

## Why the structure matters

A broad beauty catalogue benefits from more than a single product grid. Collection-
led browsing helps visitors choose the part of the range they want to explore, while
product showcases provide a more specific next step.

The design combines those routes with a consistent visual treatment, supporting 
discovery and product understanding across the catalogue.

## The design outcome

The visible output is a Shopify beauty storefront with multiple collection entry
points, product merchandising, brand content and a mobile shopping presentation.

The case demonstrates store design and visual merchandising. Revenue, ROAS and conversion
changes were not measured.

Design case study. Storefront inspected 30 October 2026; commercial performance 
and product-benefit claims were not measured for this case.

 Desktop and mobile

## From collection discovery to a smaller screen.

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-b9a101b945-burford-case-collection.png)
The live product collection shows the catalogue presentation and browsing layout.

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-2208aa81d3-burford-case-mobile.png)
Current mobile storefront.

 [ ← All work ](https://marketingfezzi.com/portfolio/) [ Next: Bijouterie Eliora ↗ ](https://marketingfezzi.com/case-bijouterie-eliora/)

 Let’s talk about your next step

## Let’s discuss your next project.

Share your business, the work you need and the outcome you want to improve.

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Targeted outreach, better websites and paid advertising. Strategy and delivery led
by Muhammad Fiaz, founder of Marketing Fezzi.

 [ contact@marketingfezzi.com ](https://marketingfezzi.com/case-burford-glow/contact@marketingfezzi.com)

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## Project

![](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-f57f7bf958-b-
favicon.png)

### The design work

![](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-f57f7bf958-b-
favicon.png)

 [ Visit website ↗ ](https://amthco.com/) [ Discuss a similar project ↗ ](https://marketingfezzi.com/contact/?service=web-ecommerce#project-enquiry)