# India Metal Corp Outreach Case Study

- Link: https://marketingfezzi.com/case-imc/
- Published: 2026-10-30T23:05:28+05:00
- Author: Muhammad Fiaz

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 Outreach case study

# 15 meetings held for India Metal Corp

Company research, personalised outreach, reply handling and CRM coordination for
a metals and mining business.

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 Meeting snapshot · 30 Oct 2026

 15

 held

 1

 upcoming

 16

 known total

 India Metal Corp15 held / 16 known

Meeting snapshot confirmed by Muhammad Fiaz · 30 October 2026. Counts distinguish
held meetings from the upcoming booking. Activity and reply figures use the CRM 
snapshot from the same date; meeting figures include all-source conversations.

 Research and campaign activity · 30 Oct 2026

## The work behind the conversations.

### Research coverage

 **83**companies mapped **173**named contacts identified **142**emails marked Verified

Research coverage includes active and archived CRM records at different qualification
stages. Email verification reflects recorded status on 30 October 2026.

### Recorded outreach

 **99**first-contacted leads **196**follow-ups recorded **17**campaign human respondents**
17.2%**campaign reply rate

**17 / 99 = 17.2%** · Direct human replies from the exact contacted address; separate
warm inbound and replies from other company representatives are excluded.

  How these figures are measured

Company totals count CRM companies at different qualification stages. Named contacts
include relevant people and referral routes; buying authority is assessed individually.
Email verification is a dated CRM status, not current send eligibility.

First-contact counts are CRM lead/contact records with an initial email recorded,
including unsuccessful delivery attempts. Follow-ups are recorded sequence stages,
not a deduplicated provider-message count. Breakdown: 74 first, 65 second and 57
final follow-ups.

**Broader sending activity:** the dated CRM audit records 320 business outbound 
messages, including warm replies and conversation traffic. This differs from the
CRM sequence-stage count.

Meeting figures above use Muhammad’s latest confirmation and include all-source 
conversations. They are not a conversion rate for the first-email cohort. No closed-
deal or revenue outcome is inferred.

 [  ](https://marketingfezzi.com/wp-content/uploads/2026/10/fezzi-v5-63e131034b-india-metal-corp-desktop.png)
Separate website design work for India Metal Corp, shown using the current homepage.
This image is not outreach-performance evidence.

 Project scope

Research, cold email outreach, reply handling and meeting coordination

 Focus

Metals and mining · investor and strategic-partner outreach

## The coordination challenge

Outreach for a metals and mining business involves more than finding an email address.
Relevant companies and decision-makers need to be researched, the message needs 
to fit the opportunity, and interested responses need a clear next step.

The work for India Metal Corp focused on keeping research, communication and follow-
through organised across its outreach activity. The historical scope included investor
and strategic-partner conversations.

## Project scope

Muhammad Fiaz supported prospect research, outreach and meeting coordination through
Marketing Fezzi. India Metal Corp’s founder handled substantive commercial and investment
discussions.

 Researched relevant companies, contacts and decision-makers. Verified contact information
and prepared personalised email sequences. Sent approved outreach and handled replies
and follow-ups. Maintained CRM records and reporting so conversations and next actions
stayed visible. Coordinated meetings and handed substantive discussions to the founder.

## Research and outreach activity

The research database contained 83 companies and 173 named contacts. 142 distinct
email addresses were marked Verified in the CRM snapshot.

The CRM records 99 first-contacted leads and 196 follow-up stages: 74 first follow-
ups, 65 second follow-ups and 57 final follow-ups.

The campaign reply rate was 17.2%: 17 human respondents from 99 first-contacted 
leads. The IMC audit uses a conservative exact-address match and excludes separate
warm inbound and replies from other company representatives.

The dated CRM audit also records 320 business outbound messages after excluding 
one test send. This broader provider-message count includes warm replies and other
conversation traffic, so it differs from the 295 recorded sequence stages.

## The confirmed meeting results

As of 30 October 2026, Muhammad Fiaz confirmed 15 meetings held and one additional
meeting upcoming: 16 known meetings in total.

Completed meetings and the upcoming booking are shown separately so the result has
a clear definition. Commercial deal and funding outcomes were outside the measurement
used for this case study.

## What this project demonstrates

The case shows a practical research and coordination workflow: identifying relevant
contacts, maintaining personalised communication, handling replies and keeping the
next step clear.

The workflow can inform other B2B outreach projects, with the audience and commercial
objective defined for each engagement.

Meeting snapshot confirmed by Muhammad Fiaz · 30 October 2026. Counts distinguish
held meetings from the upcoming booking. Activity and reply figures use the CRM 
snapshot from the same date; meeting figures include all-source conversations.

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Targeted outreach, better websites and paid advertising. Strategy and delivery led
by Muhammad Fiaz, founder of Marketing Fezzi.

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