The coordination challenge
Outreach for a metals and mining business involves more than finding an email address. Relevant companies and decision-makers need to be researched, the message needs to fit the opportunity, and interested responses need a clear next step.
The work for India Metal Corp focused on keeping research, communication and follow-through organised across its outreach activity. The historical scope included investor and strategic-partner conversations.
Project scope
Muhammad Fiaz supported prospect research, outreach and meeting coordination through Marketing Fezzi. India Metal Corp’s founder handled substantive commercial and investment discussions.
Research and outreach activity
The research database contained 83 companies and 173 named contacts. 142 distinct email addresses were marked Verified in the CRM snapshot.
The CRM records 99 first-contacted leads and 196 follow-up stages: 74 first follow-ups, 65 second follow-ups and 57 final follow-ups.
The campaign reply rate was 17.2%: 17 human respondents from 99 first-contacted leads. The IMC audit uses a conservative exact-address match and excludes separate warm inbound and replies from other company representatives.
The dated CRM audit also records 320 business outbound messages after excluding one test send. This broader provider-message count includes warm replies and other conversation traffic, so it differs from the 295 recorded sequence stages.
The confirmed meeting results
As of 30 October 2026, Muhammad Fiaz confirmed 15 meetings held and one additional meeting upcoming: 16 known meetings in total.
Completed meetings and the upcoming booking are shown separately so the result has a clear definition. Commercial deal and funding outcomes were outside the measurement used for this case study.
What this project demonstrates
The case shows a practical research and coordination workflow: identifying relevant contacts, maintaining personalised communication, handling replies and keeping the next step clear.
The workflow can inform other B2B outreach projects, with the audience and commercial objective defined for each engagement.
Meeting snapshot confirmed by Muhammad Fiaz · 30 October 2026. Counts distinguish held meetings from the upcoming booking. Activity and reply figures use the CRM snapshot from the same date; meeting figures include all-source conversations.